Minimalism is all the rage, and with more people using it, you definitely want to make sure that it’s simple, and effective.

Balancing both simplicity and functionality is important. Minimalism as a trait means that there’s only the minimum left, and you’re not throwing an overabundance of design to the items that you have.

Being able to balance these and make your packaging stand out is a feat in it of itself. Here are some fun ways to balance both the simplicity and the functionality of your packaging experience.

Keep Everything Simple 

Overcomplicated designs and packaging crowding are not what you need with minimalism in packaging.   You don’t need a ton of images or decorative elements either. The goal is to focus on uncluttered and clean designs, along with carefully choosing the elements that will represent the products at hand. It will definitely change the way people see the products and keep the shine that you want.

Utilize Fonts that are simple. 

Fonts that are fancy like cursive swirls will definitely be a contrast to your packaging. Simple and block-style fonts are the way to go with packaging minimalism. The goal is to get to the point, and you are able to do that with your packaging fonts. 

Contrast Galore 

Contrast is kind of cool because it can really make designs that you have pop. A key part of minimalism is to use this, because it creates better visual interests, and highlights design elements that you might not be able to use otherwise.

While you aren’t going to crowd the packaging with a ton of images, highlighting the small parts of what matters plays a huge role in making minimalism shine on all fronts. 

Make the Materials High Quality 

While you are going simple with the design, that doesn’t mean you use low quality materials.   It might be tempting, but the big thing with minimalism is that it stands out and looks good, but also is high in quality, so you are able to highlight the little things that are there. 

Being simple and complementing the current packaging state with this is so important that you will definitely want to use this, no matter what. 

Sustainable Materials, and Less Too 

Finally, you want to use less material.   Less material means that you’re not shoving a bunch of void fill in it.   you want to strike the balance between the minimal and the functional, so don’t go and shove a ton of material in there.

This does save money too. when you’re shipping via dimensional weight, you will notice it goes down if you practice minimalism, saving brands of all kinds in costs as well.

Then of course, there’s the materials that come with this. you should use compostable and recyclable materials. That doesn’t mean that you can’t use a little bit of plastic if that’s the only option but try to shoot for bioplastics or something more sustainable.

Focusing on reusable packaging and reducing the amount of packaging waste is the final part of minimalism. You want to embody sustainability, and you can do this through the packaging that you offer.

With that said, minimalism is the way to go these days. With a striking balance between the functionality and the materials you use, you’ll be amazed at the difference this makes in the long haul. People are able to, with this as well, build the ideal experience they can with the materials that you have.   You will be able to embody all of this, creating the ultimate in functionality as well. 

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