There are different ways to make your packaging very immersive and interesting for users.  One company that’s done this is called SuperStuff. This is born out of the experiences of FabLab, a manufacturing company for digital goods that started out in 2014. Since then, this project has become innovative, and is now the beginning of a major focus. This started out like other fab labs that were popular within Italy. However, they went a different way.  Due to the strong and unique focus on different companies, they were able to focus on a fabrication of the digital first and foremost, and from there bring the innovations of this into a more corporate sort of means. Through different training, dissemination processes, and technological advances, they’ve been able to take this and make a unique sort of digital goods that’ll change the world. 

How Digital Fabrication Changed their Products 

Digital fabrication is a unique sort of product, as it allows for stores and different manufacturers to look at different models and products within this. 

This activity was something that was super popular because back in 2917, the amount of 3D printers existing was not a lot, and this was something that was just becoming popular.

The products that they made could be created and printed during the night, or when the printers weren’t being used.  With their success, it partially came from luck, but then, when one of the products that they offered started to go viral on different social media channels, this put Superstuff on the map. 

This was the start of their success, and through flexible packaging, they were able to bring this to the masses, so that they could validate the success of this before ordering a ton of different products to sell to others.

Simplifying Viral Packaging 

The packaging that they created was different from the other types of packaging that was out there.

They relied on sizes of these packages and were able to modify this in order to fit the many products that they 3D printed. 

In a way, they were able to take these and bring a variety of different types of experiences to customers. 

It was almost like they were choosing their favorite child. With so many different packaging options, they were able to convey all of those things that they wished to say to others, while also not leaving anything unsaid. 

This helped them create something that you won’t see from other types of companies and allowed them to get ahead of the game.  This created what’s called memorable packaging, which customers did remember, and they remembered a whole lot.  With so many different runs and other types of products, this was of course the beginning of a variety of experiences that these customers could try. Through this, they were able to build the ideal prototypes, ship them out, and have fun.

With this, they were able to take the variety of items that they made through this, use customized packaging to help with this, and from there, ship this out to others in order to bring the customized experiences.

With prototype packaging, their success was right there, and they were able to create larger runs, especially for their more viral products. This allowed them to ship all of this all across the world, bringing these new, exciting experiences to customers, and giving to them as well the new and exciting benefits that their packaging was going to bring to others, and also give the ideal experience people can use, and different benefits that come with this too.